InfoNesia.xyz – Bored Ape Yacht Club creator Yuga Labs isn’t done expanding. After purchasing the CryptoPunks and Meebits NFT project IP from Larva Labs in March, the startup today announced that it has acquired NFT startup WENEW, co-founded by famed artist Mike “Beeple” Winkelmann.
WENEW has pursued a number of brand collaborations since launching in June 2021, including with Gucci, Louis Vuitton, Playboy, and the Wimbledon tennis tournament. The startup is also known for 10KTF, an Ethereum NFT project built around a fictional tailor that creates digital apparel for various high-value profile picture (PFP) projects—including Bored Apes.
Yuga Labs has acquired the startup and will add WENEW co-founder and CEO Michael Figge as its new Chief Content Officer. Beeple, meanwhile—who is best known for selling a single piece of NFT artwork for $69.3 million at auction in March 2021—will serve as an advisor to Yuga Labs.